The stigmatizing effects of affirmative action: an examination of moderating variables

Two studies examined (a) the pervasiveness of stigmas of incompetence, (b) the possible moderating effects of qualifications and type of affirmative-action plan, and (c) the influence of an individual's attitudes toward affirmative action on stigmatization of a beneficiary. Results for Study 1 showed that participants evaluated the affirmative-action hiree as less competent and unlikely to have been hired because of qualifications, regardless of the hiree's actual qualifications. Study 2 demonstrated that, while affirmative-action plan had no effect on participants' evaluations, association with affirmative action produced negative evaluations on competence, career progress, and hiring because of qualifications. Attitudes toward affirmative action had a stronger effect on evaluations of the hiree than the qualifications of the hiree. Implications for alleviating stigmatization are discussed.