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Customer relationship management set to take off?
- Source :
- Information Systems Auditor. March, 2002, p2
- Publication Year :
- 2002
-
Abstract
- A small majority of retailers are gathering data on individual customers, but only 41% can identify their most profitable customers and use that data for personalized promotions, according to the […]
Details
- Language :
- English
- ISSN :
- 14664569
- Database :
- Gale General OneFile
- Journal :
- Information Systems Auditor
- Publication Type :
- News
- Accession number :
- edsgcl.83354631