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Advertisers size up media sellers. (Media Strategies 2002)

Authors :
Consoli, John
Source :
MEDIAWEEK. February 11, 2002, Vol. 12 Issue 6, p18, 3 p.
Publication Year :
2002

Abstract

In an exclusive survey conducted by Mediaweek and Spencer Stuart, marketing and media buying executives identify how media companies have adapted to selling in a harsher economic climate. No one [...]

Subjects

Subjects :
Marketing -- Management
Advertising, marketing and public relations
Mass communications
Company business management
Management

Details

Language :
English
ISSN :
1055176X
Volume :
12
Issue :
6
Database :
Gale General OneFile
Journal :
MEDIAWEEK
Publication Type :
Periodical
Accession number :
edsgcl.82848585

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