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Export performance and market orientation: Establishing an empirical link
- Source :
- Journal of Business Research. March, 2002, Vol. 55 Issue 3, p217, 9 p.
- Publication Year :
- 2002
-
Abstract
- This study looks at export performance based on market orientation, finding that it positively affects change in export sales, export profits, and change in export profits. Three environmental variables that affect export performance are market turbulence, competitive intensity, and technological turbulence. Obtaining and responding to market intelligence are critical for success in exporting.
- Subjects :
- Exports -- Analysis
Markets (Economics) -- Analysis
Business
Business, general
Subjects
Details
- ISSN :
- 01482963
- Volume :
- 55
- Issue :
- 3
- Database :
- Gale General OneFile
- Journal :
- Journal of Business Research
- Publication Type :
- Academic Journal
- Accession number :
- edsgcl.82561579