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Starbucks' new strategy may be missing the point
- Source :
- Grocer. January 25, 2025, 31
- Publication Year :
- 2025
-
Abstract
- Starbucks recently launched its new strategy, which aims to reverse its sales decline and reposition its brand as the world's leading speciality coffeehouse ('Starbucks to bulk up 'community store' of' [...]
Details
- Language :
- English
- ISSN :
- 00174351
- Database :
- Gale General OneFile
- Journal :
- Grocer
- Publication Type :
- Periodical
- Accession number :
- edsgcl.824763038