Back to Search
Start Over
Cross-functional issues in the implementation of relationship marketing through customer relationship management
- Source :
- European Management Journal. Oct, 2001, Vol. 19 Issue 5, p534, 9 p.
- Publication Year :
- 2001
-
Abstract
- Customer relationship management is enabling the implementation of relationship marketing principles. The three main issues that impact the development of customer relationship management in the service sector are discussed.
Details
- ISSN :
- 02632373
- Volume :
- 19
- Issue :
- 5
- Database :
- Gale General OneFile
- Journal :
- European Management Journal
- Publication Type :
- Academic Journal
- Accession number :
- edsgcl.82319858