Atmospheric qualities of online retailing A conceptual model and implications

Authors :: Eroglu, Sevgin A.
Machleit, Karen A.
Davis, Lenita M.
Source :: Journal of Business Research. Nov 1, 2001, Vol. 54 Issue 2, p177, 8 p.
Publication Year :: 2001
Abstract: A conceptual model has been proposed regarding the potential influence of atmospheric qualities of a virtual store. The premise of the model relies on the fact that the impact of a store's environment on shopper behaviors and outcomes are likely to play a role in an online shopping context.