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Romancing the segment of one: 'database marketing' allows companies to know their customers...intimately

Authors :
Betts, Mitch
Source :
Computerworld. March 5, 1990, Vol. v24 Issue n10, p63, 3 p.
Publication Year :
1990

Details

ISSN :
00104841
Volume :
v24
Issue :
n10
Database :
Gale General OneFile
Journal :
Computerworld
Publication Type :
Periodical
Accession number :
edsgcl.8207680