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Marketing hits & misses. (InBox)

Authors :
Cohen, Andy
Source :
Sales & Marketing Management. Jan, 2002, Vol. 154 Issue 1, p14
Publication Year :
2002

Abstract

HITS UNLIKELY TRIUMPH In October--the darkest month in years for the American economy--domestic vehicle sales reached record levels. Ford and GM posted sales increases of more than 30 percent with […]

Subjects

Subjects :
Marketing -- Evaluation

Details

ISSN :
01637517
Volume :
154
Issue :
1
Database :
Gale General OneFile
Journal :
Sales & Marketing Management
Publication Type :
Periodical
Accession number :
edsgcl.82012759