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Pricing panic: raise rates or stabilize? (InBox)
- Source :
- Sales & Marketing Management. Jan, 2002, Vol. 154 Issue 1, p13
- Publication Year :
- 2002
-
Abstract
- Ken Bonnett agonized over the decision for weeks: Raise prices for 2002 or keep the status quo? In the end Bonnett felt that gaining the trust of his customers was […]
- Subjects :
- Pricing -- Planning
Customer relations -- Planning
Subjects
Details
- ISSN :
- 01637517
- Volume :
- 154
- Issue :
- 1
- Database :
- Gale General OneFile
- Journal :
- Sales & Marketing Management
- Publication Type :
- Periodical
- Accession number :
- edsgcl.82012756