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Storytelling & Engagement: Binge-watching on OTT takes on new dimension

Source :
Adgully. December 5, 2024
Publication Year :
2024

Abstract

Byline: Anushka Jha With the surge in data consumption and the rise of social media in India, the entertainment landscape has undergone a seismic shift. The evolution of Over-The-Top (OTT) [...]

Details

Language :
English
Database :
Gale General OneFile
Journal :
Adgully
Publication Type :
Periodical
Accession number :
edsgcl.819132049