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Storytelling & Engagement: Binge-watching on OTT takes on new dimension
- Source :
- Adgully. December 5, 2024
- Publication Year :
- 2024
-
Abstract
- Byline: Anushka Jha With the surge in data consumption and the rise of social media in India, the entertainment landscape has undergone a seismic shift. The evolution of Over-The-Top (OTT) [...]
Details
- Language :
- English
- Database :
- Gale General OneFile
- Journal :
- Adgully
- Publication Type :
- Periodical
- Accession number :
- edsgcl.819132049