SELLING TO THE SOPHISTICATE; THEIR TARGETED DEMOGRAPHIC MAY BE YEARS APART, BUT THE ONE THING LAFAYETTE 148 AND Y BY JERELL HAVE IN COMMON IS THE PURSUIT OF THE DISCERNING SHOPPER

Y BY JERELL One-year-old junior sportswear line Y by Jerell is targeting style-savvy teens whose interests extend beyond pink bubble gum and boy bands. 'Y is about more sophisticated looks [...]