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Leo Burnett to scrap Detroit unit after losing GM business
- Source :
- Crain's Detroit Business. November 25, 2024, Vol. 40 Issue 45, 0003
- Publication Year :
- 2024
-
Abstract
- Byline: Kurt Nagl Advertising giant Publicis Groupe plans to shut down the Leo Burnett Detroit subsidiary and close its office in Troy after losing key business from General Motors Co. [...]
- Subjects :
- Detroit, Michigan -- Economic aspects
General Motors Co. -- Portrayals
Leo Burnett Company Inc. -- Planning
Layoffs -- Forecasts and trends
Advertising agencies -- Planning
Automobile industry -- Portrayals
Company business planning
Market trend/market analysis
Automobile Industry
Layoff
Business
Business, regional
Subjects
Details
- Language :
- English
- ISSN :
- 08821992
- Volume :
- 40
- Issue :
- 45
- Database :
- Gale General OneFile
- Journal :
- Crain's Detroit Business
- Publication Type :
- Periodical
- Accession number :
- edsgcl.818073767