No Confusion From Keywords: Federal Courts Of Appeals Help Defendants Facing Trademark Suits On Paid Search

Authors :: Hartzler, Matthew
Source :: Mondaq Business Briefing. November 5, 2024
Publication Year :: 2024
Abstract: In October 2024, both the US Courts of Appeals for the Second and Ninth Circuits issued published decisions that rejected trademark infringement claims based on advertising in keyword searches. While [...]

Subjects :: Internet/Web advertising -- Cases
Trademark infringement -- Cases
Appellate procedure -- Cases
Judgments -- Cases
Search engine optimization -- Cases
Company legal issue
Internet/Web advertising
Business, international
Lanham Act

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