DEFENSE OF A DIFFERENT KIND: TODAY'S CONSUMERS ARE AS LIKELY TO BROWSE ON THEIR MOBILE DEVICES AS THEY ARE TO WALK THE AISLES OF A BRICK-AND-MORTAR RETAILER. THE INTERNET ISN'T A FAD, AND TOMORROW'S CONSUMERS AREN'T LIKELY TO EVEN KNOW ABOUT THE 'YELLOW PAGES.'

Yet, being online is also more than just posting a website with directions and store hours. This is true of retailers who aren't offering online sales. Simply being online today [...]