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LEARNING FROM KELLOGG'S 'LET THEM EAT FLAKES' MOMENT

Authors :
Mustac, Thomas
Source :
Ivey Business Journal Reprints. July-August, 2024, pCOV1, 4 p.
Publication Year :
2024

Abstract

When Kellogg CEO Gary Pilnick agreed to appear on CNBC's Squawk on the Street show earlier this year, he didn't go into the interview expecting to generate calls for his [...]

Subjects

Subjects :
CNBC L.L.C.
Cable television broadcasting industry
Advertising campaigns
Cereal products industry
Cereal products
Business, general
Business
Business, international

Details

Language :
English
ISSN :
14818248
Database :
Gale General OneFile
Journal :
Ivey Business Journal Reprints
Publication Type :
Academic Journal
Accession number :
edsgcl.811616704

Tools

Authors Abstract Subjects Details