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The Database Group. (Briefs)

Source :
Marketing. November 22, 2001, p12, 1 p.
Publication Year :
2001

Abstract

The Database Group has found that the UK's top brands are failing to integrate customer relationship management (CRM) disciplines into the heart of their marketing strategies. A survey of the [...]

Subjects

Subjects :
Customer relationship management -- Surveys
Marketing -- Management -- Surveys
Customer relationship management
Company business management
Advertising, marketing and public relations
Business
Business, international

Details

Language :
English
ISSN :
00253650
Database :
Gale General OneFile
Journal :
Marketing
Publication Type :
Periodical
Accession number :
edsgcl.80855700

Tools

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