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Look who's cooking now: today's new breed of chef not only whips up lavish meals, but also markets himself as a growing consumer brand. Take a look at the recipes of success from these newly crowned celebrities

Authors :
Cohen, Andy
Source :
Sales & Marketing Management. Dec, 2001, Vol. 153 Issue 12, p30, 6 p.
Publication Year :
2001

Abstract

Ming Tsai thought heard it wrong. "They can't really be calling my name" he remembers saying to himself. Or maybe he even said it out loud. You see, an out-of-body […]

Subjects

Subjects :
Cooks -- Marketing

Details

ISSN :
01637517
Volume :
153
Issue :
12
Database :
Gale General OneFile
Journal :
Sales & Marketing Management
Publication Type :
Periodical
Accession number :
edsgcl.80851270