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Look who's cooking now: today's new breed of chef not only whips up lavish meals, but also markets himself as a growing consumer brand. Take a look at the recipes of success from these newly crowned celebrities
- Source :
- Sales & Marketing Management. Dec, 2001, Vol. 153 Issue 12, p30, 6 p.
- Publication Year :
- 2001
-
Abstract
- Ming Tsai thought heard it wrong. "They can't really be calling my name" he remembers saying to himself. Or maybe he even said it out loud. You see, an out-of-body […]
- Subjects :
- Cooks -- Marketing
Subjects
Details
- ISSN :
- 01637517
- Volume :
- 153
- Issue :
- 12
- Database :
- Gale General OneFile
- Journal :
- Sales & Marketing Management
- Publication Type :
- Periodical
- Accession number :
- edsgcl.80851270