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Marketing in 2001: Why Won't the Cheese Stand Still? (MM & M Executive Roundtable)
- Source :
- Medical Marketing & Media. Nov, 2001, Vol. 36 Issue 11, p69, 8 p.
- Publication Year :
- 2001
-
Abstract
- Nine leaders in various aspects of healthcare marketing tell how their business has changed within he last few years. One described he impact of two successive corporate mergers on marketing [...]
Details
- ISSN :
- 00257354
- Volume :
- 36
- Issue :
- 11
- Database :
- Gale General OneFile
- Journal :
- Medical Marketing & Media
- Publication Type :
- Periodical
- Accession number :
- edsgcl.80805652