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Subaru rallies for its fans; Beyond love and dogs, the brand engages customers through motorsports
- Source :
- Automotive News. September 2, 2024, Vol. 100 Issue 7158, 0008
- Publication Year :
- 2024
-
Abstract
- Byline: Jack Walsworth The thundering of cowbells and spectators in camp chairs look on. And then, a faint but suddenly distinctive 'pop,' and a highly tuned rally car, trailed by [...]
- Subjects :
- Subaru of America Inc. -- Alliances and partnerships -- Marketing
Sports cars -- Marketing -- Market share
Automobile industry -- Alliances and partnerships -- Marketing
Automobile racing -- Competitions
Company marketing practices
Company market share
Automobile Industry
Automobile industry
Business
Subaru WRX (2024) (Automobile) -- Market share -- Marketing
Subjects
Details
- Language :
- English
- ISSN :
- 00051551
- Volume :
- 100
- Issue :
- 7158
- Database :
- Gale General OneFile
- Journal :
- Automotive News
- Publication Type :
- Periodical
- Accession number :
- edsgcl.807357075