New Advertising Study Findings Have Been Reported by a Researcher at Peking University (When 'the more the better'? Mindfulness enhances the effect of the number of displayed product features in short video ADs on purchase intention)

Source :: Marketing Weekly News. September 7, 2024, 68
Publication Year :: 2024
Abstract: 2024 SEP 7 (VerticalNews) -- By a News Reporter-Staff News Editor at Marketing Weekly News -- A new study on advertising is now available. According to news originating from Peking [...]

Subjects :: Advertising -- Reports
Marketing research -- Reports
Advertising, marketing and public relations
Beijing University -- Reports

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