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Home improvement: Ikea: 'Pressure for the Future' Led to Review

Authors :
Baar, Aaron
Gianatasio, David
Source :
ADWEEK Western Edition. Nov 26, 2001, Vol. 51 Issue 48, p6, 1 p.
Publication Year :
2001

Abstract

CHICAGO--Contenders for Ikea's $30-40 million ad account are likely to face a three-month, labor-intensive process that will include detailed creative assignments, sources said. Ikea and Minneapolis shop Carmichael Lynch agreed [...]

Subjects

Subjects :
Carmichael Lynch Inc. -- Contracts
INGKA Holding B.V. -- Advertising
Advertising agencies -- Contracts
Furniture stores -- Advertising
Advertising, marketing and public relations
Business, general

Details

ISSN :
01994743
Volume :
51
Issue :
48
Database :
Gale General OneFile
Journal :
ADWEEK Western Edition
Publication Type :
Periodical
Accession number :
edsgcl.80503574

Tools

Authors Abstract Subjects Details