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Researchers from Massey University Report Recent Findings in Interactive Marketing (Achieving Close Psychological Distance and Experiential Value In the Martech Servicescape: a Mindfulness-oriented Service Perspective)

Source :
Marketing Weekly News. August 17, 2024, 92
Publication Year :
2024

Abstract

2024 AUG 17 (VerticalNews) -- By a News Reporter-Staff News Editor at Marketing Weekly News -- Current study results on Marketing - Interactive Marketing have been published. According to news [...]

Details

Language :
English
ISSN :
19442424
Database :
Gale General OneFile
Journal :
Marketing Weekly News
Publication Type :
News
Accession number :
edsgcl.804497593