The everyday influencer, a new era in influencer marketing

In a fundamental change in consumer behaviour, 89% of consumers prioritise recommendations from individuals they 'know' and trust over traditional advertising channels. Source: https://unsplash.com https://usw2.nyl.as/t1/289/vx89eribf2r7hgk3s3phyeci/2/f47aaa64b876c3ead2e75e14ce47b71de805615cefc69ae93ae395a9735aa491 shows that authenticity and personal [...]