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Would Bud Light do it all over again? Anheuser-Busch's US CEO wouldn't directly answer whether he thought the promo with a transgender influencer was a 'mistake.'

Source :
The Business Insider (Blogs on Demand). June 28, 2023
Publication Year :
2023

Abstract

Anheuser-Busch's US CEO spoke to CBS about the controversy the beer brand has faced. The company's Bud Light brand saw backlash over a promotion that featured a transgender influencer. The [...]

Details

Language :
English
Database :
Gale General OneFile
Journal :
The Business Insider (Blogs on Demand)
Publication Type :
Periodical
Accession number :
edsgcl.800185370