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Authors :
Weidlich, Thom
Source :
Direct. Nov 1, 2001, Vol. 13 Issue 14, C22
Publication Year :
2001

Abstract

New department helps association focus on industry segments To put more emphasis on industry segments--catalogs, telemarketing, nonprofit, business-to-business and the like--the Direct Marketing Association has created a new department: segments [...]

Details

ISSN :
10464174
Volume :
13
Issue :
14
Database :
Gale General OneFile
Journal :
Direct
Publication Type :
Periodical
Accession number :
edsgcl.79982255