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Intangible Investments, Tangible Results

Authors :
Pearl, Jayne
Source :
MIT Sloan Management Review. Fall 2001, Vol. 43 Issue 1, 13
Publication Year :
2001

Abstract

Companies seek long-term benefits from upfront spending on R&D, advertising, and other intangibles. A new study quantifies the value of those investments. Investing in intangible assets has a tangible effect [...]

Subjects

Subjects :
Management -- Economic aspects
Intangible property -- Economic aspects
Business, general
Business
Economic aspects

Details

Language :
English
ISSN :
15329194
Volume :
43
Issue :
1
Database :
Gale General OneFile
Journal :
MIT Sloan Management Review
Publication Type :
Academic Journal
Accession number :
edsgcl.79900463

Tools

Authors Abstract Subjects Details