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Global branding: various market research tools needed to position existing brands, develop new ones for true global marketing success
- Source :
- Soap-Cosmetics-Chemical Specialties. Sept, 1989, Vol. 65 Issue 9, p31, 5 p.
- Publication Year :
- 1989
- Subjects :
- Colgate-Palmolive Co. -- Marketing
Market segmentation -- Analysis
Brand name products -- International aspects
Cosmetics industry -- Marketing
Toiletries industry -- Marketing
International business enterprises -- Marketing
Business
Chemicals, plastics and rubber industries
Pharmaceuticals and cosmetics industries
Subjects
Details
- ISSN :
- 00911372
- Volume :
- 65
- Issue :
- 9
- Database :
- Gale General OneFile
- Journal :
- Soap-Cosmetics-Chemical Specialties
- Publication Type :
- Periodical
- Accession number :
- edsgcl.7980545