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Review hands 6m £ Marlboro contract to Initiative Media
- Source :
- Campaign. October 12, 2001, 4
- Publication Year :
- 2001
-
Abstract
- Marlboro is moving its 6 million £ UK media planning and buying account held by Carat into Initiative Media. The win for Initiative follows a review brought about by the [...]
Details
- Language :
- English
- ISSN :
- 00082309
- Database :
- Gale General OneFile
- Journal :
- Campaign
- Publication Type :
- Periodical
- Accession number :
- edsgcl.79477446