Use nicotine, win an iPad! Zyn's viral rewards program fuels addiction fears; The trendy nicotine pouch company is following in the marketing footsteps of Marlboro and Camel

Subjects

Subjects :

Philip Morris International Inc. -- Marketing
Marketing
Company marketing practices
Children's clothing -- Marketing
Cigarettes -- Marketing
Substance abuse treatment
Loyalty programs (Marketing)
Tobacco industry -- Marketing
Substance abuse -- Care and treatment

Details

Language :

English

ISSN :

02613077

Database :

Gale General OneFile

Journal :

The Guardian (London, England)

Publication Type :

News

Accession number :

edsgcl.794533059