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Henkel supports Glist launch with £6m campaign
- Source :
- Marketing. October 11, 2001, 4
- Publication Year :
- 2001
-
Abstract
- Henkel has entered the UK detergents market with the launch of Glist 3-in-1 automatic dishwashing tablets. The launch of the product, which will compete with Reckitt-Benckiser's Finish, is to be [...]
- Subjects :
- Henkel Austria GmbH -- Advertising -- Contracts
Abbott Mead Vickers BBDO -- Contracts -- Advertising
Advertising agencies -- Contracts
Cleaning compounds
Soap and cleaning agents industry -- Advertising -- Contracts
Contract agreement
Advertising, marketing and public relations
Business
Business, international
Subjects
Details
- Language :
- English
- ISSN :
- 00253650
- Database :
- Gale General OneFile
- Journal :
- Marketing
- Publication Type :
- Periodical
- Accession number :
- edsgcl.79355750