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Tips and Technologies for Reducing Ad Fraud: New artificial intelligence algorithms can detect bogus or inflated ad traffic

Authors :
Pophal, Linda
Source :
CRM Magazine. May, 2024, Vol. 28 Issue 4, p18, 4 p.
Publication Year :
2024

Abstract

Chris, a digital marketer, was excited to launch a digital campaign for a new line of products. After careful research into the target audience and the competition, Chris partnered with [...]

Details

Language :
English
ISSN :
15298728
Volume :
28
Issue :
4
Database :
Gale General OneFile
Journal :
CRM Magazine
Publication Type :
Periodical
Accession number :
edsgcl.792821569