Supply constraints? Demand-shaping revisited: Supply chain managers working with sales and marketing can ensure products in demand match with available supply to maximize profits

Authors :: Lapide, Larry
Source :: Supply Chain Management Review. March-April, 2024, Vol. 28 Issue 2, p4, 4 p.
Publication Year :: 2024
Abstract: This column topic was originally discussed in my November 2013 Insights column. 'Demand-shaping with supply in mind' dealt with activities that are primarily the responsibility of marketing and sales management. [...]

Subjects :: Business -- Research
Inventory control -- Forecasts and trends
Sales management -- Forecasts and trends
Marketing -- Forecasts and trends
Company marketing practices
Sales management
Company business management
Market trend/market analysis
Business, general
Business

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