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BBC to begin review of 10m £ media business

Authors :
Darby, Ian
Source :
Campaign. September 14, 2001, 5
Publication Year :
2001

Abstract

The BBC is about to launch a statutory review of its 10 million £ media planning and buying business, currently held by PHD. Agencies will be invited to tender for [...]

Subjects

Subjects :
British Broadcasting Corp. -- Marketing
Broadcasting industry -- Marketing
Broadcasting -- Marketing
Company marketing practices
Advertising, marketing and public relations
Business
Business, international
Mass communications

Details

Language :
English
ISSN :
00082309
Database :
Gale General OneFile
Journal :
Campaign
Publication Type :
Periodical
Accession number :
edsgcl.78994361

Tools

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