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Steady strategist

Authors :
Arnold, Matthew
Source :
Marketing. September 20, 2001, 22
Publication Year :
2001

Abstract

Murat Yalman Marketing Vice-President Ford Europe Murat Yalman is taciturn and unpretentious. He speaks in a clipped and softly assured American accent that says he means business. As vice-president of [...]

Details

Language :
English
ISSN :
00253650
Database :
Gale General OneFile
Journal :
Marketing
Publication Type :
Periodical
Accession number :
edsgcl.78933055