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How customer satisfaction improvement works to fuel business recovery at IBM

Source :
Journal of Organizational Excellence. Spring, 2001, Vol. 20 Issue 2, p3, 16 p.
Publication Year :
2001

Abstract

The corporate turnaround at IBM during the late 1990s was based upon the strategy of satisfying customers. The stock price, market share and customer satisfaction rate has measurably increased since 1995.

Subjects

Subjects :
International Business Machines Corp. -- Management
Computer industry -- Management
Office equipment and supplies industry -- Management
Customer satisfaction -- Planning
Corporate turnarounds -- Case studies
Customer relationship management -- Case studies
Business

Details

ISSN :
15311864
Volume :
20
Issue :
2
Database :
Gale General OneFile
Journal :
Journal of Organizational Excellence
Publication Type :
Academic Journal
Accession number :
edsgcl.78925712

Tools

Authors Abstract Subjects Details