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P&G spies opportunity in bins
- Source :
- Marketing. September 13, 2001, 60
- Publication Year :
- 2001
-
Abstract
- Marketing has been following news of the Procter & Gamble spy scandal with rapt attention. The firm has been in the hot seat since it admitted rifling through rubbish bins [...]
- Subjects :
- Unilever Group -- Cases
Procter & Gamble Co. -- Cases
Consumer goods industry -- Cases
Financial services industry -- Cases
Toiletries industry -- Cases
Business intelligence -- Cases
Soap and cleaning agents industry -- Cases
Company legal issue
Financial services industry
Advertising, marketing and public relations
Business
Business, international
Subjects
Details
- Language :
- English
- ISSN :
- 00253650
- Database :
- Gale General OneFile
- Journal :
- Marketing
- Publication Type :
- Periodical
- Accession number :
- edsgcl.78902814