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IF THE BRAND FITS ..
- Source :
- Sales & Marketing Management. Sept, 2001, Vol. 153 Issue 9, p53
- Publication Year :
- 2001
-
Abstract
- Repositioning your brand to match your market WHEN DELTA FAUCET Company repositioned its 49-year-old brand of faucets this April, the change was long overdue. The proliferation of The Home Depot, […]
- Subjects :
- Brand name products -- Management
Subjects
Details
- ISSN :
- 01637517
- Volume :
- 153
- Issue :
- 9
- Database :
- Gale General OneFile
- Journal :
- Sales & Marketing Management
- Publication Type :
- Periodical
- Accession number :
- edsgcl.78483379