Back to Search Start Over

Daewoo shifts strategy to halt decline in sales

Authors :
Arnold, Matthew
Source :
Marketing. August 23, 2001, 19
Publication Year :
2001

Abstract

Daewoo Cars has seen UK sales halved and a 71% profit fall for its parent company. Will the end of its unique dealership network policy turn the tide? Is Daewoo [...]

Details

Language :
English
ISSN :
00253650
Database :
Gale General OneFile
Journal :
Marketing
Publication Type :
Periodical
Accession number :
edsgcl.78179343