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Andrex expands range with aloe vera variant

Authors :
Arnold, Matthew
Source :
Marketing. August 23, 2001, 1
Publication Year :
2001

Abstract

Kimberly-Clark is putting £2.8m behind the launch of a variant of its Andrex toilet tissue brand treated with aloe vera lotion. The product, coming hard on the heels of a [...]

Details

Language :
English
ISSN :
00253650
Database :
Gale General OneFile
Journal :
Marketing
Publication Type :
Periodical
Accession number :
edsgcl.78179240