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Strategic choices of quality, differentiation and pricing in financial services
- Source :
- Journal of Banking & Finance. August, 2001, Vol. 25 Issue 8, p1447, 7 p.
- Publication Year :
- 2001
-
Abstract
- The choices of price, differentiation, and quality in decision-making concerning returns by financial services companies are discussed in detail. Profitable niches are developed for financial services products.
Details
- ISSN :
- 03784266
- Volume :
- 25
- Issue :
- 8
- Database :
- Gale General OneFile
- Journal :
- Journal of Banking & Finance
- Publication Type :
- Periodical
- Accession number :
- edsgcl.77865063