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Tegna's Station-Branded Apps Are Luring in New Audiences: Viewers have streamed over 2 billion minutes of content

Authors :
Lafayette, Jon
Source :
Broadcasting & Cable. December, 2023, Vol. 153 Issue 6, p18, 1 p.
Publication Year :
2023

Abstract

With cord-cutting eroding traditional linear TV viewing, all of Tegna's stations last year launched local streaming apps, helping them reach a new audience. So far this year, people have streamed [...]

Subjects

Subjects :
Business
Mass communications

Details

Language :
English
ISSN :
10686827
Volume :
153
Issue :
6
Database :
Gale General OneFile
Journal :
Broadcasting & Cable
Publication Type :
Periodical
Accession number :
edsgcl.778440940

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