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Signal: Fashion brand marketing spend to spike in bid to engage shoppers
- Source :
- just-style.com. January 4, 2024
- Publication Year :
- 2024
-
Abstract
- Byline: Hannah Abdulla According to McKinsey's State of Fashion 2023 report brands may lean into brand marketing to refine how they establish emotional connections with consumers and will likely collaborate [...]
Details
- Language :
- English
- Database :
- Gale General OneFile
- Journal :
- just-style.com
- Publication Type :
- Periodical
- Accession number :
- edsgcl.778240134