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The ubiquity of scarcity
- Source :
- Journal of the Academy of Marketing Science. November, 2023, Vol. 51 Issue 6, p1191, 6 p.
- Publication Year :
- 2023
-
Abstract
- Author(s): Russell W. Belk [sup.1] , Gopal Das [sup.2] , Shailendra Pratap Jain [sup.3] Author Affiliations: (1) https://ror.org/05fq50484, grid.21100.32, 0000 0004 1936 9430, York University, , Toronto, Canada (2) https://ror.org/02xxpjq61, [...]
- Subjects :
- Advertising, marketing and public relations
Business
Subjects
Details
- Language :
- English
- ISSN :
- 00920703
- Volume :
- 51
- Issue :
- 6
- Database :
- Gale General OneFile
- Journal :
- Journal of the Academy of Marketing Science
- Publication Type :
- Academic Journal
- Accession number :
- edsgcl.773774428
- Full Text :
- https://doi.org/10.1007/s11747-023-00984-w