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They are hip, hot - and dead: late celebrities are the new thing in advertising

Authors :
Hammer, Joshua
Springen, Karen
Source :
Newsweek. July 10, 1989, Vol. v114 Issue n2, p34, 1 p.
Publication Year :
1989

Subjects

Subjects :
Advertising law -- Interpretation and construction
Endorsement advertising -- Laws, regulations and rules

Details

ISSN :
00289604
Volume :
v114
Issue :
n2
Database :
Gale General OneFile
Journal :
Newsweek
Publication Type :
Periodical
Accession number :
edsgcl.7720831

Tools

Authors Abstract Subjects Details