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Burger King gets $70M from Diageo, but company, franchisees still struggle

Authors :
Zuber, Amy
Source :
Nation's Restaurant News. July 23, 2001, Vol. 35 Issue 30, 1
Publication Year :
2001

Abstract

MIAMI -- Despite nearly $70 million from London-based Diageo PLC to shore up its ailing Burger King brand, the fast-food chain and its franchisees continue to struggle. Diageo announced preliminary [...]

Details

ISSN :
00280518
Volume :
35
Issue :
30
Database :
Gale General OneFile
Journal :
Nation's Restaurant News
Publication Type :
Periodical
Accession number :
edsgcl.76913270