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Burger King gets $70M from Diageo, but company, franchisees still struggle
- Source :
- Nation's Restaurant News. July 23, 2001, Vol. 35 Issue 30, 1
- Publication Year :
- 2001
-
Abstract
- MIAMI -- Despite nearly $70 million from London-based Diageo PLC to shore up its ailing Burger King brand, the fast-food chain and its franchisees continue to struggle. Diageo announced preliminary [...]
Details
- ISSN :
- 00280518
- Volume :
- 35
- Issue :
- 30
- Database :
- Gale General OneFile
- Journal :
- Nation's Restaurant News
- Publication Type :
- Periodical
- Accession number :
- edsgcl.76913270