E-Business Privacy and Security Concerns among Women-Owned Small and Medium Enterprises (WOSMES) in Malaysia--A Conceptual Paper

Purpose: This study aims to identify the privacy and security factors of e-business adoption in relation to the performance of women-owned small and medium enterprises (WOSMEs) in Malaysia. The resource-based view (RBV) is used to understand WOSME's capabilities to achieve a competitive advantage via e-business. In addition, the introduction of the mediating role of e-business adoption and the moderating role of government support in this paper enhances the understanding of WOSME's performance. Design/methodology/approach: This conceptual paper recommends a cross-sectional quantitative research methodology using random sampling of the WOSME population in Malaysia. Findings: The findings may contribute to WOSMEs by providing them e-business adoption strategies that address their privacy and security concerns to improve their business performance and growth in Malaysia. The conceptual framework may be used as a foundation for future empirical research and offers practitioners insights into the benefits of e-business adoption for WOSME businesses. Research limitations/implications: This research focuses only on the service sector of WOSMEs in Malaysia. As a result, it is unable to represent other countries that vary in the definition, culture, and policies of their SMEs. Practical implications: Based on a critical review of the literature and supporting theories, the present paper increases the understanding of how perceived privacy and perceived security influence e-business adoption and business performance among WOSMEs in Malaysia. Originality/value: This paper's conceptual framework may be a reference and guidance for policymakers and government agencies that seek to develop a more comprehensive ecosystem for better WOSME performance in Malaysia. Keywords: E-business, perceived security, perceived privacy, small and medium enterprises, Resource-Based View (RBV), performance
Introduction The adaptation of business to the digital economy is imperative for organizations to grow and sustain in this challenging environment. Digital business is now suitable for all sectors, sizes, [...]