Why are males not doing these environmental behaviors?: exploring males' psychological barriers to environmental action

Previous research has reported that females are more likely than males to do pro-environmental behaviors. This research focused on understanding this relationship by exploring individual difference characteristics that may explain the sex difference, specifically traits and psychological barriers to pro-environmental action. Two studies (N = 246 and N = 357) confirm that males were less likely to report doing pro-environmental behaviors; males also reported more of Gifford's (2011 (See CR16)) Dragons of Inaction Psychological Barriers (DIP-Barriers) to pro-environmental action than females. Broad traits predicted pro-environmental attitudes and behaviors similar to past research, but they did not account for the sex difference. In addition, we suggest a new psychological barrier for males: perceptions of femininity may dissuade males from some pro-environmental behaviors. Results provide preliminary support for this idea and complement previous suggestions that environmentalism is perceived as more feminine. We discuss ways that future research can build on these suggestions with the ultimate goal of more effectively promoting environmentalism to males.
Author(s): Jessica E. Desrochers [sup.1] , John M. Zelenski [sup.1] Author Affiliations: (1) https://ror.org/02qtvee93, grid.34428.39, 0000 0004 1936 893X, Carleton University, , 1125 Colonel By Dr, K1S 5B6, Ottawa, ON, [...]