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L'Oreal uses text to push its Anais Anais fragrance

Source :
Marketing. June 21, 2001, 9
Publication Year :
2001

Abstract

Anais Anais, the Cacharel fragrance owned by L'Oreal, is using text-messaging at road-shows this summer in a bid to create a more contemporary image for the brand. Stands will be [...]

Subjects

Subjects :
L'Oreal S.A. -- Marketing
Perfumes industry -- Marketing -- Usage
Electronic mail systems -- Usage
Perfumes -- Usage
Company marketing practices
E-mail
Advertising, marketing and public relations
Business
Business, international

Details

Language :
English
ISSN :
00253650
Database :
Gale General OneFile
Journal :
Marketing
Publication Type :
Periodical
Accession number :
edsgcl.76612868

Tools

Authors Abstract Subjects Details