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A Branding Milestone in a Brown Paper Bag

Authors :
Reid, Hilary
Source :
The New York Times. September 21, 2023, D2
Publication Year :
2023

Abstract

Since Bloomingdale's introduced the Big Brown Bag 50 years ago, it has become a totem of the store -- as well as a mug, an umbrella and, now, a pickleball [...]

Details

Language :
English
ISSN :
03624331
Database :
Gale General OneFile
Journal :
The New York Times
Publication Type :
News
Accession number :
edsgcl.765982504